2023 Beauty Shortlist Awards

March 03, 2023

2023 Beauty Shortlist Awards

We are absolutely delighted to announce that The Potion Masters have been awarded a whopping ELEVEN Beauty Shortlist Awards! For the second year in a row we have the honour of being named “Best Waterless Beauty Brand” and ten of our beloved Potions have been recognized as winners. 

These awards belong to you! All of our success is due to our amazing customers. Your commitment to eco-conscious living, your appreciation of quality skincare, your passion for supporting small business, your openness in sharing feedback, and of course all of the love and good vibes you send our way!!!

Being recognized by Beauty Shortlist means so much to us because of the rigorous judging process, the qualifications of the judging panel, and the caliber of the brands considered. Products are tested for five months by health and beauty experts, television personalities, beauty journalists and magazine editors. Hundreds of brands from across the globe have their products tested, and we are SO HONOURED to be judged alongside the most respected, established brands in the world. 

We’re sharing some little known facts and inspirations behind the winning Potions. 

Drum roll please……..


Bloom Smoothing Balm

Bloom Smoothing Balm is a gorgeous shade of purple, but not everyone knows that we have NEVER had two batches the exact same colour! Because the colour of this balm comes from only natural ingredients, and nature never makes two things exactly alike, each batch turns out a little different (even though we use the exact same recipe every time). Our Acai Oil and Hibiscus can be light pink to vibrant red, our Blue Tansy and Butterfly Pea Flower can be baby blue to deep navy, our Prickly Pear Oil can be golden to rich green. This means that Bloom can turn out anywhere from Dusky Rose to Royal Blue to Plum! 


Youth Face Potion

Youth Face Potion isn't named "Youth" because of the fresh, dewy glow it imparts (although this is true as well). We created this Potion especially for Mama Joy with all of her favourite ingredients, to help with her specific skincare goals, and most importantly...to remind her of the days of her youth! The essential oil blend of Patchouli, Sandalwood, Neroli, Geranium, and Ylang-Ylang brings back memories of her hippy years growing up in Montreal. When we brew Youth Potion a soundtrack of Mama Joy's favourite 60's and 70's bands plays, and we really feel this vibe is infused into the final product. Now each morning and night, Mama gets to flashback to her glory days! 


Fairy Fountain
Fairy Fountain Antioxidant Hydration Serum captures our love for all things whimsical! What you might not know is that its origins are very practical in nature. In the sea of hydrating skincare products out there, it is nearly impossible to find one without Hyaluronic Acid and Phenoxyethnol (two ingredients that our founders have extreme negative reactions to). Living in Alberta, we were in desperate need of a hydrating serum that our skin could tolerate, was dry-climate friendly, and eco-conscious. So, Fairy Fountain was born as our personal solution to dehydration and of course we had to share our favourite invention with the world!

Vitality Potion

You know we LOVE a good multi-purpose product. Vitality comes from our customer's request for a firming serum that works for eyes, face, neck and chest. When choosing ingredients for Vitality, luxury was of the utmost importance. Imagining how we want to feel while indulging in the greatest of self-care rituals, applying a magical Potion filled with absolutely rare and powerful ingredients simply because we are worthy. 


 Freedom Face Potion

Freedom is our Ode to Corneotherapy. What is Corneotherapy you ask? It is the practice of caring for the skin's outermost layer, the stratum corneum, with the aim of improving skin barrier function and therefore the overall health and balance of the skin. All of our Potions have their roots in Corneotherapy; which includes the use of barrier strengthening lipids, and the absence of ingredients that can upset the skin's microbiome and lipid barrier such as synthetic emulsifiers, surfactants, alcohols and preservatives. Freedom was created to closely resemble our skin's natural lipid matrix, which is why it is suitable for nearly all skin types and conditions. 


Magic Balm

Speaking of Corneotherapy...

If you are searching fro a barrier replenishing Lip Balm with Ceramides and Cholesterol...ummm wait...why don't more of these exist? The reason? Ceramides are expensive, many manufactures consider them prohibitively expensive which is why you will usually only find them in higher price point facial products. The truth is, many people are understandably looking for a lip balm in the $5-$10 price range and that just isn't possible with such high concentrations of premium ingredients. We absolutely took a risk releasing a balm in the $15-$30 range, but it has proven to be a bestseller. Because if you have tried it, you know! It is one of the richest balms on the planet, it has staying power, and best of all, it improves the condition of your lips over time helping them hold on to moisture better ON THEIR OWN. Goodbye addictive lip balms, hello Magic Balm!


Love Potion

Love is one of our most awarded Potions and if you have tried it you will understand why. Of course the scent is intoxicating and the texture is luscious, but today we are talking about the vibes. You may have guessed by now that each Potion has a specific sound that fills the room while it is brewing. Love Potion's playlist is all about sensuality, and romance. Kehlani, Victoria Monet, Miguel. The sexiest energy is infused into Love Potion.


Frolic Skin Polish

During the lockdowns of 2020, we found ourselves without markets to attend and went DEEP into Potion creation mode. We also went deep into Taylor Swift mode and were listening to Folklore and Evermore on extreme repeat. These albums were the soundtrack and inspiration for many of our whimsical, storytelling inspired Potions of 2021. Frolic is very Willow, Evermore, Ivy (IYKYK). 



 Bibbidi Spotibi Boo

A few of our Potions are true OG's.  A version of Bibbidi has been floating around for over a decade before The Potion came to exist. When Sylvan was in her mid 20's she was dealing with very unbalanced hormones and one of the symptoms was cystic acne. Even as a skincare professional and absolute skincare addict, she could not find a spot treatment that worked like magic without causing sensitivity. That is when she created what would evolve into Bibbidi (although is was nameless during those days), and it has been her skin's best emergency saviour ever since!


Blushing Mineral Body Scrub

Much of our inspiration comes from our customers and striving to create what they ask us for. We heard over, and over, and over, "We want an amazing super scrubby scrub, that doesn't instantly melt" And we felt the same frustration. We have experienced many beautiful body exfoliants in our time, but were always left wanting when it came to their staying power in the shower! Blushing is beautifully sophisticated, softening, moisturizing, hydrating and nourishing....but the best thing about it.... it stays scrubby until you rinse it off so you can really get scrub happy in the shower! 


Thank you for reading our little-known Potion facts, and thank you for celebrating this special occasion with us! Your support means THE WORLD to us and we are so thrilled that we are lucky enough to share these special moments with our amazing community! 


Sylvan & Mama Joy









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