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Why No Water?

March 17, 2019

Why No Water?

Water is Life. 

Without water animals can not live, plants wither and die, marine life suffocates.

Without abundant water our own bodies dehydrate, our skin loses elasticity, wrinkles appear. In fact drinking enough water is one of the most important steps in your skin care routine.

If you check the ingredients on most cosmetic products, the very first thing listed is 'Aqua' (a pretty name for water). Indeed Water/Aqua is usually the primary ingredient and by volume you are actually buying a bottle of water (with some active ingredients added.) Aside from the issue of diluting the potency of the formulation, any product that uses water as the carrier for the additional ingredients needs to have preservatives added. Preservatives are usually chemical, with some masquerading as natural. But the bottom line is that a preservatives job is to kill living things. 

Our goal when working on the formulation of our Potions was to create highly effective serums that are free of:

Sulphates, Parabens, Perfumes, Phthalates, Alcohol, Preservatives

AND .... free of water.

There are many other very nice oil serums and moisturizers available ion the cosmetics marketplace, but we have not found any that have the water bonding quality that we have infused into the Potion. Most oils are Hydrophobic (afraid of water). Our magical formulation has encouraged our oils to become slightly Hydrophilic (water loving).

You will love how it feels on your facial or body skin after you apply your Potion and then add just a few drops of water on your fingers. As you gently massage the water drops into the serum upon your skin, you will actually experience it transforming and feeling like satin under your fingertips. You will feel your skin drinking deeply of the nourishing moisture our serums provide. The Potions' carrier and essential oils immediately absorb, leaving a soft, smooth, silky finish.

And the water you are providing is fresh, not 'Aqua' mixed with chemical preservatives.

Our customers benefit from far better value in our Potions, dollar to dollar, ounce to ounce. We also have a much lighter footprint on our precious Mother Earth by being able to use more compact containers, rather than shipping much bigger bottles mostly filled with water.

We anticipate you will love our Potions as much as we do!




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